Consumer Brands: Why Do We Buy?
Consumers are demanding more from brands than ever before, but how are brands rising to the occasion?
In this episode of Unseen Upside: Investments Beyond Their Returns, Cambridge Associates’ Global Head of Private Investments, Andrea Auerbach, looks at how technology, coupled with evolving consumer preferences, are impacting how both startups and incumbent brands market themselves. We also speak with Jenny Gyllander, Founder of Thingtesting, which aims to be a “millennial Consumer Reports” as well as Robin Tsai and Wayne Wu, both General Partners at VMG Partners.
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Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm that works with endowments, foundations, healthcare systems, pension plans, and private clients to implement and manage custom investment portfolios that aim to generate outperformance and maximize their impact on the world. Cambridge Associates delivers a range of portfolio management services, including outsourced CIO, non-discretionary portfolio management, staff extension, and asset class mandates.
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