Krista Matthews

Krista Matthews is the Global Head of Marketing at Cambridge Associates.

Krista leads the strategic direction and execution of the firm’s global marketing function. She oversees the development and implementation of all marketing strategies and initiatives that help the firm to enhance brand awareness, drive business growth, and deliver an exceptional client experience. Her global team includes segment marketing, public relations, global client events, digital marketing, and brand strategy.

At the firm for nearly 25 years, Krista has held several leadership positions within the firm’s marketing and sales teams. Prior to her current role, she was most recently Head of Corporate Marketing, where she oversaw the firm’s external branding and communications efforts. She also spent ten years in business development, where she was responsible for cultivating new client relationships for the firm.

She received her MBA from Babson College and her BA from Syracuse University.